Claude, the little holiday hamster that could, helped Lottery sell out of their holiday instant tickets faster than any year on record. His feline friend, René, went on to beat that record the very next year.
To keep the hamster holiday love going, we worked with Illinois illustrators to create people's "inner scratchers" across digital, social, in-store, and e-commerce channels.
WATCHCLAUDE.com
We filmed Claude the hamster for 24 hours straight, giving viewers the chance to not only see him in real-time, but choose what to put in his cage for Christmas.
To launch the new Cars.com campaign, we honed in on the indescribable bond between a person and their car. Everyone’s felt it. No one can explain it. But Cars.com can help you find it — with unbelievably smart matchmaking. There’s no word for it…so we made one up.
Cars.com, It’s Matchical
SOCIAL CONTENT
Wait… Did you see that? Did that just happen? Is it really that easy and fast to sell your car on cars.com? Yep.
Meet the official of official daydreams, the Dream Ranger. We created the new spokesperson for the Illinois Lottery to remind people that all they need to give their wildest daydreams a chance — is an Illinois Lottery ticket.
Social
Instead of your typical six second cutdowns, we created unique sixes that let the Dream Ranger speak directly to the viewer, wherever they might be daydreaming.
Ace came to us with an ask for stunts that get PR headlines. We got the headlines and did one better by raising their sales to record highs.
Parents don’t have a lot of time. Plus, painting a room with a toddler running around is no easy task. So how could Ace help? Simple, we had Ace babysit people’s kids.
Paint-Flavored Ice Cream
Everyone has a room they plan to paint “Someday.” So we made “Some Day” a national holiday and got headlines by giving out paint-flavored ice cream, like French White 1093, Cocoa Brown 2101-20, Icy Moon Drops 2056-70 and more. We called it, Ace Ice Cream Some Days.
For the new Illinois Lottery campaign, we featured smiling, unfazed ticket-scratchers in the middle of colorfully chaotic moments. Because while you may lose a chance at a normal day, Anyone Could Win in an Instant.
Skittles came out with new yogurt-covered Skittles. Now, while most yogurt-covered confections aim to be fancy, we took this new Skittles candy in...ahem...quite the opposite direction.
We sent fancy (seemingly) small batches of Skittles Dips to influencers.
And admitted online that Skittles are Skittles, and while they're covered in yogurt, they only taste fancy.
McDonald's wanted to own the second screen during the Super Bowl. So, to steal the attention from other brands on Super Bowl Sunday, we lovingly gave away every other brand’s products during THEIR Big Game commercials. This made the Golden Arches top of mind during every single commercial break. The next day, Twitter announced that McDonald's won the Super Bowl. We also won a 2 Bronze Cannes Lions, a Gold Clio and were featured in Communication Arts, just to name a few.
Car dealers make you uncomfortable because they’re trying to sell you a car. So, what do you do? You introduce Pat. A funny, charming, lovable daddy-O. His only vice; All things Toyota.
Side note: this will be Pat’s (that’s his real name too) 15th year as Valley Toyota Dealers’ spokesperson, and Phoenix couldn’t be happier. Talk about a long haul.
Airwaves needed to promote their new caffeinated gum...in 6 seconds. So, we showed just how quick the product works in the battle between the tired you, and the alert you. With Airwaves Caffeine gum, the alert you — wins.
McDonald's had a new promotion that gave fans game pieces from all 32 NFL teams for a chance to win half a million dollars. This put loyal fans and NFL legends Mike Ditka and Jerry Rice in a tricky situation when they ended up getting their rivals' game pieces. Our integrated campaign ended up winning a Bronze Clio for television.
Phoenix Zoo decided to go big for their next traveling exhibition. How big? We’re talking 2000 pound animatronic bugs — that’s how big, and we built the campaign to match. We labeled it “Bugs. Big Bugs.” and created a fully integrated campaign. The results were just as big, raising ticket sales and winning a Silver OBIE for our out-of-home work.
Did we mention it was big?
Allstate wanted to show their support for an important cause — without disappearing amongst the clutter. So, we not only animated our own short film, we wrote an original song to score it. This film won Best in Show and Best Original Song at the AMP Awards and also won the AAF Mosaic Award for Diversity.
Scotts wanted to do a product demo for each of their new products. Boring right? Wrong. It turns out a product demo can be pretty captivating when you inject a little story, oh yeah, and a bunch of tiny little cameras.
As the largest hotel in America and the third largest in the world, MGM Grand doesn't do anything small. So when they began renovating their 5,000+ rooms and suites, we wanted everyone to know just how big of a deal it was.
We created giant statues of paint cans and displayed them in areas with high foot traffic in LA, Santa Monica, San Francisco, and Chicago. To increase curiosity, there were no logos on the can, just the website which showcased real-time updates about the renovation. There was also a QR code that, when scanned, would enter you for a chance to win an all-expenses-paid trip to experience the renovation for you and your friends.
The massive paint can became our symbol for the renovation, using it as a teaser in all of our outdoor and transit key markets.
